OOH veteran Pratap Bose passes into the ages

In OOH News By M4G Bureau - May 10, 2023

Pratap last served as Founder & Chairman of The Social Street until May 2020

Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022

In OOH News By M4G Bureau - May 24, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.

Outdoor Advertising Awards (OAA) 2022 Contest is now open

In OOH News By M4G Bureau - April 29, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022

ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022

In OOH News By M4G Bureau - January 25, 2022

Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”

Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media

In Research By M4G Bureau - January 13, 2022

Media Consumption to Grow Faster in 2022

Rail passenger traffic volume consistently rising

In OOH News By Rajiv Raghunath - November 29, 2021

The passenger originating data for Oct 2021 stood at 344.41 million, as compared to 61.86 million in Oct 2020

Air passenger traffic sees 28% increase during July-Sept

In OOH News By Rajiv Raghunath - November 15, 2021

Domestic passenger volume reaches 129.23 million in September 2021, as compared to 86.01 million in the corresponding month of 2020

L’Oreal Paris wows Dubai expo visitors with women’s empowerment activation

In Campaigns By M4G Bureau - October 01, 2021

As part of its CSR led activation programmes at Expo 2020 Dubai, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest building in the world, with a showstopping projection to invite media and influencers to the ‘Stand Up Against Street Harassment’.

Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021

In OOH News By M4G Bureau - September 14, 2021

The move follows the strategic restructuring of Havas Media Group India’s senior management a few months ago.

Haresh Nayak quits dentsu

In OOH News By M4G Bureau - September 08, 2021

Nayak was elevated as the President in April 2020. He was also holding the additional post of Managing Director of Postercope India.