Dan Durling, MD, Alight Media to speak on Retail DOOH business trends & opportunities at OAC 2024

Retail DOOH media is one of the fastest growing OOH segments, but is this media channel attracting a broad spectrum of advertisers? How much is technology contributing to the growth of retail DOOH media, and are advertisers recognisng the advantages of using this medium, especially through programmatic media buys?

Dan Durling, Managing Director of UK-based Alight Media, one of Top 5 OOH firms in the UK which has also pioneered business in the retail DOOH space, will be sharing his perspectives on the various dimensions of retail DOOH in his address on ‘Unlocking the true potential of Retail DOOH Media’, at the OOH Advertising Convention 2024 which is being organised in Bengaluru on July 26-27.

Dan is an experienced, passionate, agile and inspiring leader with a proven track record of growing top line UK and International revenue both as an individual contributor and through effective team leadership. MBA qualified and with over 25 years’ experience in the media, digital, eCommerce and technology industry, Dan has a passion for continuous self-improvement, culture, stakeholder management, business transformation, team development and delivering results through service and creativity.

Previously Dan led the integration of AOL and Yahoo to form Oath and then Verizon Media (now Yahoo). This was achieved through collaboration, agility, adaptability, leadership and a thorough understanding of the theory and practice of change management.

From 2020 to 2022, as part of the 3 person leadership team, Dan led the commercial team at Nozzle.ai, an Amazon global software (SaaS) business which specifically delivers customer insights through our analytics tool to help Amazon sellers scale their business. This involved building the team, creating the sales process, story and go-to-market and leading two rounds of fund raising.

Dan now leads Alight Media, the fastest growing out-of-home business in the UK. The Alight leadership is building a high growth, scale-up ‘positively different’ out-of-home business and has doubled the team in the last 12 months to become one of the big 5 in the UK.