Results For "2020"
109 News Found
The Primers: Headlining UK’s large format DOOH scale, impact
In Digital OOH By Rajiv Raghunath - February 06, 2021
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor
DMRC ridership grows, but Metro ad spends still low
In OOH News By Bhawana Anand - January 27, 2021
The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020
OOH those exits & entries of 2020
In OOH News By Bhawana Anand - December 30, 2020
Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element
Campaigns that kept the OOH sheen alive in 2020
In OOH News By Bhawana Anand - December 29, 2020
These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown
Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis
In OOH News By Rajiv Raghunath - December 28, 2020
90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed
Burger King recalls 2020 grilling with a multimedia campaign
In OOH News By M4G Bureau - December 28, 2020
The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
MMA-GroupM report offers post-Covid market reckoner
In Research By M4G Bureau - December 17, 2020
MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave
Spotify to Wrap it up with audio stories on OOH
In Campaigns By M4G Bureau - December 09, 2020
The digital music streaming app displays popular songs of 2020 and India’s audio streaming data in various cities.
Advertising weathered 2020 storm relatively well: GroupM report
In Research By M4G Bureau - December 07, 2020
Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth