By M4G Bureau - January 31, 2020

Total spending in 2020 is predicted to rise a further 5.2% to reach £26.1bn

By Rajiv Raghunath - January 30, 2020

18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels

By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

By Bhawana Anand - January 24, 2020

BFSI & Consumer durables are top spending categories on OOH media

By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

By M4G Bureau - October 30, 2019

Internet is the fastest growing ad medium in each sector except technology & electronics, where out of home (OOH) is set to rise fastest at 11.4%, says WARC Report

By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

By M4G Bureau - September 16, 2019

TIMES OOH validates Mumbai airport advertising efficacy with new research commissioned with Nielsen

By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately