Research
More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report
By M4G Bureau - June 16, 2020
The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown
Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast
By M4G Bureau - June 16, 2020
The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year
'DOOH to grow with programmatic buying becoming new normal'
By Bhawana Anand - June 12, 2020
GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace
How India travelled during lockdown?
By M4G Bureau - June 10, 2020
Google’s data on public movement shows the fluctuating footfall at different touchpoints amid the COVID19 of various states
OOH relevancy likely to grow as technologies reshape marketing
By M4G Bureau - June 03, 2020
AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report
Global Digital Signage market to grow by projected US$10.3 Billion
By M4G Bureau - June 02, 2020
The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market
‘The New Normal’ - A case of ‘Diffusion of Innovation’
By M4G Bureau - May 29, 2020
The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report
Laqshya launches sequel report on Green and Orange districts opportunities
By M4G Bureau - May 28, 2020
In this report, the agency has examined the organized industries functional in the orange and green districts across the country
“New opportunity in building a fresh start for Indian economy”, Laqshya Media report
By M4G Bureau - May 14, 2020
A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report
Global ad budgets will be down 36% in the first half of 2020 says WFA report
By M4G Bureau - May 14, 2020
The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer
