Research
OOH is x4 more effective at driving to online
By M4G Bureau - September 21, 2017
A study released by Nielsen shows that OOH is the most effective offline medium in driving online activity. The study reveals that the medium delivers four times more online activity per ad dollar spent than TV, Radio and Print.
India's ad revenues to grow at +12.6% CAGR: Magna forecast
By M4G Bureau - July 27, 2017
OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
By M4G Bureau - July 27, 2017
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.
Can the Elephant befriend the Dragon?
By M4G Bureau - July 11, 2017
More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.
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