Out of Home Research - Media4growth

Research

‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’

By M4G Bureau - December 11, 2017

IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%

‘Voice will become primary way to interact with the world:’

By M4G Bureau - December 06, 2017

Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future

Globally, apart from Digital, OOH is the only medium growing: GroupM study

By M4G Bureau - December 05, 2017

The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors

Zenith adex report pegs OOH growth at 5% in 2018

By M4G Bureau - December 04, 2017

Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%

Small OOH formats ideal for FMCG brands to connect with mid-segment market

By M4G Bureau - November 30, 2017

A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising

OOH audience growth in Australia outstrips population growth

By M4G Bureau - November 29, 2017

While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services

DOOH market expected to exceed more than US$ 5 Billion by 2022

By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow

TRA pens down list of India’s Most Attractive Brands

By M4G Bureau - October 25, 2017

Samsung, LG, SONY, TATA and Honda take the top 5 positions in the list

APAC to see faster OOH growth via-a-vis developed markets: SpendEdge

By M4G Bureau - October 23, 2017

The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases