Research
Zenith adex report pegs OOH growth at 5% in 2018
By M4G Bureau - December 04, 2017
Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%
Small OOH formats ideal for FMCG brands to connect with mid-segment market
By M4G Bureau - November 30, 2017
A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising
OOH audience growth in Australia outstrips population growth
By M4G Bureau - November 29, 2017
While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services
DOOH market expected to exceed more than US$ 5 Billion by 2022
By M4G Bureau - November 15, 2017
Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow
TRA pens down list of India’s Most Attractive Brands
By M4G Bureau - October 25, 2017
Samsung, LG, SONY, TATA and Honda take the top 5 positions in the list
APAC to see faster OOH growth via-a-vis developed markets: SpendEdge
By M4G Bureau - October 23, 2017
The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases
Magna predicts US full year OOH ad revenues to grow at +1.7%
By M4G Bureau - September 26, 2017
The report predicts the outdoor revenue to touch $7.9bn
OOH is x4 more effective at driving to online
By M4G Bureau - September 21, 2017
A study released by Nielsen shows that OOH is the most effective offline medium in driving online activity. The study reveals that the medium delivers four times more online activity per ad dollar spent than TV, Radio and Print.
India's ad revenues to grow at +12.6% CAGR: Magna forecast
By M4G Bureau - July 27, 2017
OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
By M4G Bureau - July 27, 2017
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.
