Research
Airport advertising is an impactful influencer, says study
By M4G Bureau - April 24, 2018
A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport
‘OOH plus mobile retargeting works well for QSR brands’
By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
OOH can help brands derive higher ROI from advertising
By M4G Bureau - April 19, 2018
Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media
Globally DOOH to grow at 12.60% CAGR during 2017-23
By M4G Bureau - April 17, 2018
Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals
Global Outdoor LED display market to scale $40 billion
By M4G Bureau - April 06, 2018
Constant new product innovation and integration of advanced technology are key characteristics of the market, garnering consumer attention
Australia’s ad industry makes strong start in 2018
By M4G Bureau - April 05, 2018
Outdoor has delivered by far the largest growth (+29.1% year-on-year; The highest growth came from the domestic banks category
‘Only OOH likely to post net revenue growth in US in 2018’
By M4G Bureau - March 26, 2018
In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA
2017 was a year of modest growth for OOH says FICC-EY report 2018
By M4G Bureau - March 05, 2018
The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth
‘Successful brands allocated 13% of media budgets to OOH’
By M4G Bureau - February 23, 2018
WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH
OOH to grow 10% in 2018: Pitch Madison Report
By M4G Bureau - February 16, 2018
Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%
