Research
DOOH Market expected to reach $ 8,393.30 mn by 2023
By M4G Bureau - April 17, 2019
Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend
Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report
By M4G Bureau - April 10, 2019
“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas
OOH ad sales grew by +8.5% in US in 2018: Magna report
By M4G Bureau - April 08, 2019
The report shows that OOH is the only linear media type to experience consistent organic revenue growth
Indian OOH industry grew by 8.8% in FY2018-19
By M4G Bureau - March 15, 2019
Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019
Indian OOH will be Rs 48.5bn biz by 2021
By M4G Bureau - March 14, 2019
The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media
UK OOH reports strong growth of 8.1% in Q4 of 2018
By M4G Bureau - February 26, 2019
Digital accounted for 53% of the total Out of Home revenues, according to the report by trade body Outsmart
Outdoor LED display market to reach $22.4 bn by 2024
By M4G Bureau - February 20, 2019
Global Market Insights Inc.’s latest research says outdoor LED display market to be driven by growing demand for electronic billboards over printed billboards
‘Indian OOH to grow at 12%-15% in 2019’
By M4G Bureau - February 15, 2019
Data-led OOH, big marquee events, DOOH expansion and other key factors to drive OOH growth, forecasts Posterscope India
OOH to grow at 11% in 2019: Pitch Madison Advertising Report 2019
By M4G Bureau - February 14, 2019
Organised retail, consumer services and real estate categories are the major contributors to the OOH pie
India fastest growing ad market, says report
By M4G Bureau - February 14, 2019
OOH share of ad spend estimated to be 4%
