OOH News
Ad Touch appoints Dinesh Panjabi as Head - West & South Zone
By Nabamita Chatterjee - May 14, 2014
Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities
DDB Mudra Group surprises moms on Mother's Day
By VJ Media Bureau - May 14, 2014
The agency decided to surprise mothers of all their employees across offices through an OOH campaign
Pantaloons takes the OOH route to showcase revamped stores in Kolkata
By Nabamita Chatterjee - May 12, 2014
Arun Sign Service executes the campaign, using mainly billboards and unipoles
OPTM Health Care goes outdoor with pain relief offerings
By VJ Media Bureau - May 12, 2014
The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings
LIC reinforces looming presence in Kolkata with building facia branding
By Nabamita Chatterjee - May 09, 2014
The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue
Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'
By VJ Media Bureau - May 09, 2014
The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city
IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon
By Bhawana Anand - May 08, 2014
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
BJP leverages digital technology for nationwide campaigns
By VJ Media Bureau - May 08, 2014
The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations
Blackberry runs BBM channel for Mumbai Indians' fans
By Bhawana Anand - May 08, 2014
The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.
OAA 2014: Turning A New Leaf
By VJ Media Bureau - May 07, 2014
This year, the event turns the spotlight on three key areas: consumer experience, new technologies and environment-friendly practices
