OOH News
Blue Dreamz highest bidder for 3 hoarding clusters in Kolkata, Arun Sign top bidder for 1 cluster
By Nabamita Chatterjee - May 21, 2014
The Kolkata Municipal Corporation is expected to nearly double its revenues through the open bidding route for road side hoardings in the city
Vritti i–Media expanding OOH footprint with bus station announcement solution
By Rajiv Raghunath - May 19, 2014
The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well
Nestle EveryDay takes vantage position in Guwahati with mall wrap
By Nabamita Chatterjee - May 16, 2014
Prodigy Communications and Marketing has executed the building wrap around Pantaloons Mall which will be up for 3 months
ACC reinforces presence in Patna with OOH innovations
By Bhawana Anand - May 15, 2014
Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city
SSR Communication acquires Opulent Mall rights in Ghaziabad
By Bhawana Anand - May 15, 2014
The mall has a diverse range of media formats that includes backlit panels, LCD network, a large screen LED board, dropdowns and pillar branding opportunities
Ad Touch appoints Dinesh Panjabi as Head - West & South Zone
By Nabamita Chatterjee - May 14, 2014
Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities
DDB Mudra Group surprises moms on Mother's Day
By VJ Media Bureau - May 14, 2014
The agency decided to surprise mothers of all their employees across offices through an OOH campaign
Pantaloons takes the OOH route to showcase revamped stores in Kolkata
By Nabamita Chatterjee - May 12, 2014
Arun Sign Service executes the campaign, using mainly billboards and unipoles
OPTM Health Care goes outdoor with pain relief offerings
By VJ Media Bureau - May 12, 2014
The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings
LIC reinforces looming presence in Kolkata with building facia branding
By Nabamita Chatterjee - May 09, 2014
The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue
