OOH News
Gallen Yip unravels the'ugly truths' of DOOH growth
By VJ Media Bureau - July 04, 2014
Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet of things, and of course, imagination.
Adidas spreads FIFA Soccer World Cup mania in the outdoor
By Bhawana Anand - July 03, 2014
The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi
OOH leaders to discuss pros & cons of media owner-cum-agency firms
By VJ Media Bureau - July 03, 2014
OAC 2014 will feature a session on the theme addressed by Sam Balsara, Chairman & MD, Madison World; Pawan Bansal, Chief Operating Officer, Jagran Engage; Alok Jalan, MD, Laqshya Media Group, and Raj Mohanty, Vice President Kinetic Worldwide India
OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities
By VJ Media Bureau - July 01, 2014
Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media, ITC Foods; and Haresh Nayak, Managing Director, Posterscope Group India to address the session
Outreach Advertising acquires sites on railway land in Guwahati
By Nabamita Chatterjee - July 01, 2014
The agency is also expected to sign an agreement with Assam State Transport Corporation for sole advertising rights at ISBT, Guwahati
OAC 2014: Leading brand marketers to talk about luxury brand adverting
By VJ Media Bureau - June 30, 2014
Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18
Bhavana Mittal to anchor session on'Young Outdoorians' at OAC 2014
By VJ Media Bureau - June 27, 2014
Mittal is Head of Media, Indian Sub-Continent, CBS Global Media, GSK
DOAA members, agencies endorse draft agreement on volume discount
By Bhawana Anand - June 25, 2014
Agency officials urged DOAA to look into the issue of payment delays from clients
Peter Livesey to talk about UK Adscreen Networks at OAC 2014
By VJ Media Bureau - June 25, 2014
In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements
Milestone Brandcom gets DSP Blackrock India T.I.G.E.R Fund to roar in the outdoor
By VJ Media Bureau - June 24, 2014
The outdoor campaign covered 500 touch points in Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot and Baroda
