Thursday, May 23, 2024

Advertisement
Home » OOH News » OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities

OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities

By VJ Media Bureau - July 01, 2014

Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media, ITC Foods; and Haresh Nayak, Managing Director, Posterscope Group India to address the session

Transit media is one of the fastest growing segments of Indian OOH industry. Within this segment, Metro networks are being seen as compelling OOH opportunities. However, OOH business in the Delhi Metro segment has been a mixed bag of sorts. While on one side, this network holds immense promise for OOH business expansion, on the other side, it has not been fully leveraged.

The upcoming OAC 2014, which will begin at Grand Hyatt, Goa on July 4, will feature a power-packed panel discussion on'Delhi Metro = 900 million commuters, How we are maximizing this big OOH opportunity'. The session will be moderated by Manu Seth, Marketing Director, HTC India, and the session will be addressed by Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media, ITC Foods; and Haresh Nayak, Managing Director, Posterscope Group India to address the session.

The panel includes highly experienced business leaders. Seth has been formulating and implementing HTC's marketing initiatives in India since 2011. He has rich experience in constructing new marketing organisations, defining a brand's marketing strategy to enter into the Indian market, building brands with innovative marketing techniques and executing high profile multimillion-dollar marketing campaigns. He has successfully executed campaigns across all verticals: ATL, BTL, social media, on-ground events & PR, including tactical demand generation and channel partner marketing.



Sharma has working experience of 35 years. He has been working in DMRC for last 13 years in the senior management cadre and dealt with the tendering, designing, consultancy, contracts management and execution of the projects worth Rs 70,000 crore (Phase-I, Phase-II & Phase-III) of the project. He is presently working as Director (Operations) and is associated with Operations & Maintenance of 190 km network with 143 stations. Today Delhi Metro carries around 2.29 million passengers/day (September 2013) and maximum passengers carried on a day is 2.65 million (19 August 2013).



Hemrajani is a senior executive with over 30 years' experience in sales, marketing and general management functions in leading consumer goods, financial services and media companies. He had a 14 year stint with Hindustan Unilever Ltd. where he handled senior assignments in HPC (Home & Personal Care) and Foods businesses. He was a part of the team which conceptualized and implemented'Operation Harvest', Unilever's foray into rural hinterland in the 90s. Hemrajani is an alumnus of Harvard Business School.


Subramaniam takes care of the entire communication strategy for ITC Foods with charge over multiple media like TV, Print, Radio, Outdoor & Digital. He has vast international experience of over 10 years in media planning and buying.

Nayak is a well-known personality in the OOH industry with 15+ years' experience straddling OOH, retail and ambient media. Nayak in his previous stint worked with Aaren Initiative (IPG) as Business Director & National Buying Head, where he set up the business and ran a successful and growing business for 5 years.
Advertisement

You May Also Like

Advertisement
Advertisement
Have You Say
Advertisement