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OOH News

Chris O'Donnell to speak on'Global Trends in OOH' at OAC 2014
Chris O'Donnell to speak on'Global Trends in OOH' at OAC 2014

By VJ Media Bureau - June 19, 2014

Chris O'Donnell is Global Commercial Director, Posterscope Worldwide

Kinetic India wins Lenovo'Campaign of the Year' award
Kinetic India wins Lenovo'Campaign of the Year' award

By VJ Media Bureau - June 18, 2014

Kinetic India won the award for executing the launch campaign titled'Power Play' in Delhi, Mumbai and Bangalore

Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014
Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014

By VJ Media Bureau - June 18, 2014

As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences

Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'
Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'

By VJ Media Bureau - June 17, 2014

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC

Kerala OOH: Gearing up for the next growth wave
Kerala OOH: Gearing up for the next growth wave

By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

HMSI crafts sand sculpture in Puri to spread awareness of road safety
HMSI crafts sand sculpture in Puri to spread awareness of road safety

By Bhawana Anand - June 16, 2014

The company engaged famous sand artist Sudarsan Pattnaik to create a sand sculpture at the Puri Beach to mark the inauguration of Honda's Traffic Parks in in Bhubaneswar and Cuttack

OAC 2014: The countdown has begun
OAC 2014: The countdown has begun

By VJ Media Bureau - June 13, 2014

The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices

Xtreme Media powers cylindrical LED video wall at NSE
Xtreme Media powers cylindrical LED video wall at NSE

By Surajeet Das Gupta & Viveat Susan Pinto, Business Standard, New Delhi/ Mumbai - June 13, 2014

The company states that LED video walls have much scope for use in the OOH space

Milestone Brandcom launches measurement matrix Milestone Optimizer
Milestone Brandcom launches measurement matrix Milestone Optimizer

By VJ Media Bureau - June 13, 2014

Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution

Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings
Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings

By VJ Media Bureau - June 13, 2014

This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities

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