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OOH News

NDMC floats tenders for ad rights on unipoles & subways
NDMC floats tenders for ad rights on unipoles & subways

By Bhawana Anand - November 13, 2014

The sites and properties up for bidding are located in Rohini Zone, Karol Bagh, Civil line Zone, Narela Zone, S P Zone and City Zone

Art Cottage Advertising wins branding rights at JSCA Stadium Ranchi
Art Cottage Advertising wins branding rights at JSCA Stadium Ranchi

By Nabamita Chatterjee - November 12, 2014

The agency has the ad rights on about 16,500 sq. ft. at the stadium for the India-Sri Lanka one-day international on Nov 16

Tag Heuer grabs attention with high octane campaign
Tag Heuer grabs attention with high octane campaign

By Bhawana Anand - November 12, 2014

The brand organised a high-energy performance by cheerleaders at the Buddh International Circuit in New Delhi, followed by gravity defying stunts by professional drivers on the racetrack.

IOAA strives to reinforce compliance norms with revised draft SOP
IOAA strives to reinforce compliance norms with revised draft SOP

By Rajiv Raghunath - November 12, 2014

The industry body has also circulated a note on accreditation of advertising agencies

Brands compete shoulder-to-shoulder in the outdoor
Brands compete shoulder-to-shoulder in the outdoor

By Bhawana Anand - November 11, 2014

It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very same location.

Arghya Chakravarty takes charge of Times OOH
Arghya Chakravarty takes charge of Times OOH

By VJ Media Bureau - November 11, 2014

Arghya Chakravarty has taken over the key role from outdoing MD Sunder Hemrajani

Sunder Hemrajani moves on from Times OOH
Sunder Hemrajani moves on from Times OOH

By VJ Media Bureau - November 10, 2014

After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings

Sab TV creates buzz in UP with Chidyaghar
Sab TV creates buzz in UP with Chidyaghar

By Nabamita Chatterjee - November 06, 2014

High visibility billboards were selected at key locations like market place, junctions, railway stations with a mix of selected gantries, wallraps and unipoles for the campaign.

Levi's connects with commuters via metro stations in Mumbai
Levi's connects with commuters via metro stations in Mumbai

By Nabamita Chatterjee - November 06, 2014

Kinetic India handled the OOH duties of the Levi's Commuter Series campaign by using multiple formats like billboards, dropdowns, standees, backlit cut-outs, wall facades and signage.

Havas Media Group India wins integrated media duties for OCM India
Havas Media Group India wins integrated media duties for OCM India

By VJ Media Bureau - November 05, 2014

Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand

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