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OOH News

OAC 2014 makes a grand opening
OAC 2014 makes a grand opening

By VJ Media Bureau - July 04, 2014

Noomi Mehta, CMD, Selvel One Group & Chairman, IOAA, and Nabendu Bhattacharya, Managing Director, Milestone Brandcom, address the inaugural session

Step up collaborations to drive innovations: Charulata Ravi Kumar
Step up collaborations to drive innovations: Charulata Ravi Kumar

By VJ Media Bureau - July 04, 2014

The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country

Gallen Yip unravels the'ugly truths' of DOOH growth
Gallen Yip unravels the'ugly truths' of DOOH growth

By VJ Media Bureau - July 04, 2014

Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet of things, and of course, imagination.

Adidas spreads FIFA Soccer World Cup mania in the outdoor
Adidas spreads FIFA Soccer World Cup mania in the outdoor

By Bhawana Anand - July 03, 2014

The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi

OOH leaders to discuss pros & cons of media owner-cum-agency firms
OOH leaders to discuss pros & cons of media owner-cum-agency firms

By VJ Media Bureau - July 03, 2014

OAC 2014 will feature a session on the theme addressed by Sam Balsara, Chairman & MD, Madison World; Pawan Bansal, Chief Operating Officer, Jagran Engage; Alok Jalan, MD, Laqshya Media Group, and Raj Mohanty, Vice President Kinetic Worldwide India

OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities
OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities

By VJ Media Bureau - July 01, 2014

Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media, ITC Foods; and Haresh Nayak, Managing Director, Posterscope Group India to address the session

Outreach Advertising acquires sites on railway land in Guwahati
Outreach Advertising acquires sites on railway land in Guwahati

By Nabamita Chatterjee - July 01, 2014

The agency is also expected to sign an agreement with Assam State Transport Corporation for sole advertising rights at ISBT, Guwahati

OAC 2014: Leading brand marketers to talk about luxury brand adverting
OAC 2014: Leading brand marketers to talk about luxury brand adverting

By VJ Media Bureau - June 30, 2014

Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18

Bhavana Mittal to anchor session on'Young Outdoorians' at OAC 2014
Bhavana Mittal to anchor session on'Young Outdoorians' at OAC 2014

By VJ Media Bureau - June 27, 2014

Mittal is Head of Media, Indian Sub-Continent, CBS Global Media, GSK

DOAA members, agencies endorse draft agreement on volume discount
DOAA members, agencies endorse draft agreement on volume discount

By Bhawana Anand - June 25, 2014

Agency officials urged DOAA to look into the issue of payment delays from clients

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