OOH News
LIC reinforces looming presence in Kolkata with building facia branding
By Nabamita Chatterjee - May 09, 2014
The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue
Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'
By VJ Media Bureau - May 09, 2014
The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city
IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon
By Bhawana Anand - May 08, 2014
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
BJP leverages digital technology for nationwide campaigns
By VJ Media Bureau - May 08, 2014
The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations
Blackberry runs BBM channel for Mumbai Indians' fans
By Bhawana Anand - May 08, 2014
The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.
OAA 2014: Turning A New Leaf
By VJ Media Bureau - May 07, 2014
This year, the event turns the spotlight on three key areas: consumer experience, new technologies and environment-friendly practices
Lifebuoy's'Jump Pump' turns the hand pump into a fun game
By VJ Media Bureau - May 07, 2014
Geometry Global India executes the Lifebuoy activation across 1,500 rural schools in UP and Maharashtra
Torrent Advertisers bags bus shelters rights from BMC
By Nabamita Chatterjee - May 06, 2014
Bhubaneswar Municipal Corporation takes the initiative to beautify the city with modern bus shelters
NS Publicity bags LED unipoles tender in Jaipur
By Bhawana Anand - May 05, 2014
NS Publicity ventures into Digital OOH with exclusive rights to LED digital unipoles in the city
Etihad Airways goes big on OOH
By VJ Media Bureau - April 30, 2014
The campaign, launched by NS Publicity, was deployed on large formats like backlit towers, utilities and unipoles.
