By VJ Media Bureau - July 08, 2014

Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya

By VJ Media Bureau - July 08, 2014

Recognise and reward good creativity in the outdoor space, says DaCunha

By VJ Media Bureau - July 08, 2014

Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands

By VJ Media Bureau - July 08, 2014

DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years

By VJ Media Bureau - July 08, 2014

Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings

By VJ Media Bureau - July 08, 2014

Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement

By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

By VJ Media Bureau - July 05, 2014

The outdoor advertising contest for young OOH professionals is underway; results to be declared on Day 2

By VJ Media Bureau - July 05, 2014

The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch

By VJ Media Bureau - July 05, 2014

The technical knowledge about DOOH and its consciousness among the media players will help the industry grow