OOH News
Posterscope signs global partnership deal with The Digit Group
By M4G Bureau - September 25, 2017
This partnership will help the agency to help clients to explore exciting opportunities available in smart cities
Dentsu India appoints Rahul Sengupta as Chief Creative Officer
By M4G Bureau - September 22, 2017
Rahul Sengupta will also be a part of the Dentsu Aegis Network India Creative Council
SDMC floats tender for ad rights on unipoles, toilet blocks
By M4G Bureau - September 22, 2017
The contract will be awarded for 3 years with the option of a 2-year extension
Starcom India wins Lenskart media duties
By M4G Bureau - September 21, 2017
Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher
Jagran Engage to offer static, digital, ambient media at Lucknow metro stations
By Bhawana Anand - September 21, 2017
The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations
CAIT comes down heavily on Manforce for ‘derogatory’ campaign
Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
Dentsu Impact elevates Anupama Ramaswamy as NCD
By M4G Bureau - September 20, 2017
Post this development, the network created an integrated creative team which will deliver solutions for Maruti Suzuki brands.
Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners
By M4G Bureau - September 19, 2017
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
Jagran Engage bags exclusive media rights on Lucknow Metro network
By Bhawana Anand - September 19, 2017
As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station to Charbagh station covering 8.5 km.
Major rail media packages put on hold; industry concerns under the lens
By Bhawana Anand - September 18, 2017
The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and Package No. 48 (Northern Railway Zone excluding Delhi Area)
