OOH News
Audio ads on Mumbai Suburban trains enjoy deep connect with commuters
By Amaan Kazmi - October 10, 2017
On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience
Sudden ban on flex creates havoc in Chhattisgarh
By Bhawana Anand - October 10, 2017
Concessionaires planning to go to High Court for a stay on ban
Cuttack Municipal Corporation to introduce stringent ad norms, plans new tenders for media
By Bhawana Anand - October 10, 2017
The civic body is conducting a survey to obtain the current status of legal and illegal sites being used in the city. After that a special drive will be initiated whereby illegal sites as well as sites creating obstacles on pedestrian movement or causing accidents on roads will be removed
ARC Outdoor Media acquires media rights at Indore airport
By M4G Bureau - October 09, 2017
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space
Local real estate brands build up equity on Mumbai Central Line during festive season
By Amaan Kazmi - October 06, 2017
The majority of the real estate firms are reaching out to this audience with affordable housing propositions
Greater Chennai Corporation mulling over bringing OOH back on streets
By Bhawana Anand - October 05, 2017
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
ALTBalaji appoints Lodestar UM as media agency
By M4G Bureau - October 05, 2017
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
Major reshuffle happens at Dentsu Aegis Network
By M4G Bureau - October 04, 2017
Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end
DDB Mudra bags Royal Enfield project mandate
By M4G Bureau - October 04, 2017
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
Signpost India decks up Kolkata airport to commemorate festive season
By M4G Bureau - October 03, 2017
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport
