Media Planning & Buying
ALTBalaji appoints Lodestar UM as media agency
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
India’s largest OTT platform for original and exclusive shows ALTBalaji has awarded its media mandate to Lodestar UM, part of the IPG Mediabrands Network. This mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio.
Commenting on the association,Manav Sethi, Chief Marketing Officer of ALTBalaji said, “At ALTBalaji, we are pushing the boundaries and changing the way people consume digital content. ALTBalaji is the only platform to have launched 10 #ALTBalajiOriginal shows till now. As the largest home-grown creator of exclusive content, we are persistently driven to do best in every sphere. We look forward to Lodestar UM’s coming on board. They command a strong understanding of media and entertainment space along with strategic and innovative solutions which will be essential in supporting our business vision.”
Deepak Netram, Senior Vice President, Lodestar UM, said, “We are really excited to win the ALTBalaji business. We believe the OTT space is both futuristic and promising. With a gamechanger like ALTBalaji, we have a great opportunity, to build on our global learnings and are fully geared to deliver solutions in this space.”
ALTBalaji, post its extremely successful launch has been offering shows in various genres — romance, mystery, drama, and comedy. The ad free, subscription based platform is available in over 80 countries, catering to the need of Indians and Indian diaspora spread across the globe. It is offering content in various Indian regional languages, making it India’s largest digital platform for original and exclusive shows.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
Mark Boidman of Solomon Partners and Barry Frey of the DPAA global trade body to speak at WOO congress in Mexico
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
It’s Spotlight takes over digital screens at CP.67 mall, Mohali
DCMS and The Together Coalition join forces to mark victory on Europe Day
Puma becomes PVMA for PV Sindhu
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
Signpost India Limited launches Dharampeth One in Nagpur
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Platinum Outdoor creates a blooming spectacle for Mia by Tanishq’s Flora Collection
From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to...
Mother Dairy brings summer chill to the streets with OOH campaign
The campaign is executed by ideacafe.agency
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
This experience is executed in collaboration with Platinum Outdoor
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
The campaign is executed by Ideacafe.agency
Tanishq unveils ‘Kundan Stories’ with India’s tallest holo-projection
This campaign is done in collaboration with Laqshya Media Group
AD&VI DOOH network inaugurated at Anand Vihar Railway Terminal
The project was inaugurated by M. Paramasivam, Executive Director of Punjab National Bank (PNB) in the presence of senior Railway...
Burger King’s DOOH innovation for Korean Spicy Fest
The campaign is executed by Khushi Advertising
VCCP and Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads
‘Road Happy’ is an Ocean Outdoor digital creative competition winner
Srishti Communications launches DOOH media network at TIDEL Park Chennai
Legacy IT campus becomes home to premium outdoor and indoor digital advertising formats
DoohClick and AdMobilize partner to deliver smarter OOH campaigns
The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance...
