OOH News
Australia’s APN Outdoor brings on board James Warburton as chief executive
By M4G Bureau - October 17, 2017
Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann
Patna civic body asserts no let-up on steps to bring down unauthorised media
By Bhawana Anand - October 17, 2017
Patna Municipal Corporation has asked media owners to furnish documents supporting their ownership claims
Auto brands slip into the OOH fast lane to drive sales growth
By Amaan Kazmi - October 16, 2017
Most of the auto brand campaigns highlight festive offers to customers, while some beckon buyers to take advantage of GST exemption on particular class of vehicles
Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency
By M4G Bureau - October 16, 2017
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India
Prakash Arts wins media rights at Vizag & Vijayawada airports
By Bhawana Anand - October 16, 2017
The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at the two airports
Accord Advertising bags sole ad rights at Bagdogra airport, trolley ad rights at Goa airport
By Ria Banerjee - October 13, 2017
With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states
No spark in OOH business this festive season save a few markets
By Bhawana Anand - October 12, 2017
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
Ambient airport advertising shrinks as luggage tags, boarding passes become passe
By Bhawana Anand - October 11, 2017
However, new tech-driven advertising opportunities are likely to open up at the airports
KMRL issues revised RFP for ad rights, extends timelines for site visit, bid submission
By M4G Bureau - October 11, 2017
The site visit for bidders which was earlier scheduled on October 9, 2017 will now be arranged on October 13. The last date for submission of queries/clarification has been extended to October 20
Madison Media wins Sri Sri Tattva Media AOR
By M4G Bureau - October 10, 2017
Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space
