Signpost India decks up Kolkata airport to commemorate festive season

Signpost India, which holds the rights to install and operate the advertising space at Netaji Subhash Chandra Bose International Airport (NSCBIA) (exclusively for entire terminal and circulating area) apart from the rights to conduct experiential and marketing activities, decked up the airport in vibrant colours during Durga Puja festival.

Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport.

Earlier, commenting on Signpost India bagging the rights, an Airport Authority of India (AAI) official had said:  “AAI’s priority for NSCBIA is focused around quality while valuing economic efficiency. We considered several factors in the bid evaluation including quality of advertising, resources planning, economic evaluation and passenger experience with an aim to select the operator with the strongest professional experience and capability to be in NSCBIA. We believe our new partnership with Signpost India further strengthens our position as the emerging global gateway airport in East of India.”

"We are honoured and delighted to work with NSCBIA. It is one of India’s major international airport hubs and a highly valued market. As strongest player in out of home advertising of India, we will bring in global experiential standards and in-house expertise, efficient media management and constant innovation to NSCBIA. Our aim is to assist in sustainable development and enhance digital and service capabilities of the airport. Working closely with NSCBIA and in-order to achieve both economic and social objectives, we will create a new digital experience, provide high quality products, services to maintain the culture and create a space full of innovation and quality”, said, Dipankar Chatterjee, Managing Partner, Signpost India.