OOH News
Havas Media bags integrated media duties of OYO
By M4G Bureau - September 06, 2018
The agency will assist in the brand launch and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour
IOAA approaches Karnataka Govt citing large format printing flex not a threat to environment
By Rajiv Raghunath - September 06, 2018
Makes representations seeking deletion/withdrawal of ‘flex’ from the Forest, Ecology and Environment Secretariat Notification No. FEE 17 EPC 2012, Bangalore dated 11.03.2016
Ludhiana MC puts on hold implementation of new Punjab ad policy
By Bhawana Anand - September 06, 2018
The local civic body plans to form a committee to make a representation for allowing more advertising formats in the city
Happy mcgarrybowen bags Foodpanda’s creative duties
By M4G Bureau - September 05, 2018
Happy mcgarrybowen has been tasked with re-thinking brand's design language including reinterpreting its logo and visual identity. The advertising and communications will follow suit to help the brand
Times OOH bags Indore Airport media rights
By M4G Bureau - September 05, 2018
The company will design, develop, operate and market the airport advertising media for a period of 10 years
Madison Media wins Bajaj Electricals media mandate
By M4G Bureau - September 05, 2018
The account size is estimated to be Rs 100 crore per annum across all media
Zac Hollis appointed Director – Sales, Service & Marketing at Skoda Auto India
By M4G Bureau - September 05, 2018
Zac’s appointment comes at an opportune moment when Škoda Auto India has been entrusted to lead Volkswagen Group’s (VW Group) India 2.0 project
Selvel Advertising celebrates in style Subhash Dey Niyogi’s stellar 50-year stint
By Ria Banerjee - September 04, 2018
Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”
Steep fee on mall facade in South Delhi rattles media owners
By Bhawana Anand - September 04, 2018
Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi
Zenith wins Spykar media duties
By M4G Bureau - September 03, 2018
Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account
