OOH News
ALOOH to hold regional conference in Bogota, Colombia
By M4G Bureau - September 22, 2018
The objective of the regional conference is to help the OOH firms in the Latin American region to forge cross-border partnerships, and share industry best practice
Kerala HC orders local bodies to root out illegal media on a war-footing
By M4G Bureau - September 21, 2018
The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies
PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru
By Bhawana Anand - September 21, 2018
The campaign will take forward the #RedefineBasics proposition
Ludhiana MC tender draws a blank, timeline extended
By Bhawana Anand - September 20, 2018
Media owners cite high tender cost as an inhibiting factor, apart from the proposed elevated road project that would affect the visibility of the tendered media
Happy mcgarrybowen wins integrated communication mandate for XSEED Education
By M4G Bureau - September 19, 2018
With an aim to spread the brand’s footprint across the country, the business will be handled out of Happy mcgarrybowen’s Bangalore office
Greater Chennai MC plans strong action against unauthorised media
By M4G Bureau - September 19, 2018
The civic body in its notice issued for the removal of illegal outdoor advertising sites and structures has proposed penalty of Rs 10,000 fine or a jail term of 3 years or both depending upon the case
Madison Media wins Aakash Education Services media AOR
By M4G Bureau - September 18, 2018
The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH
Kohler plans to step outdoor in the major metros
By M4G Bureau - September 18, 2018
The brand’s TV campaign featuring Twinkle Khanna will be complemented by an impactful outdoor campaign across Delhi, Mumbai and Bengaluru
Karnataka HC directs BBMP to remove illegal media without exception
By M4G Bureau - September 18, 2018
No interim stay to BBMP order to stop outdoor advertising in Bengaluru for one year
Railways clarifies that media contracts shall not exceed 5 yrs
By M4G Bureau - September 17, 2018
The Railway Board, in a circular dated September 12, 2019, has clarified that the contract tenure shall be for a minimum of 3 years and a maximum of 5 years; the tendering process for a new contract shall be initiated at least 9 months prior to the completion of the existing contract
