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OOH News

ChargIn’s new charging kiosks in railway station to serve as advertising options
ChargIn’s new charging kiosks in railway station to serve as advertising options

By Bhawana Anand - August 08, 2019

The company has partnered with the Indian Railways to install 15 kiosks at the Ahmedabad station, to be inaugurated on 15th August

Brand Idea to launch #SabKaTimeAaGaya campaign on OOH
Brand Idea to launch #SabKaTimeAaGaya campaign on OOH

By M4G Bureau - August 08, 2019

The OOH leg of the campaign will support the “Har Recharge Pe Extra” proposition

L&K Saatchi & Saatchi wins the global creative mandate for VFS Global
L&K Saatchi & Saatchi wins the global creative mandate for VFS Global

By M4G Bureau - August 07, 2019

L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide

Ahmedabad’s geography curbing its OOH potential
Ahmedabad’s geography curbing its OOH potential

By Pray Jani - August 07, 2019

Regional media owner feels that the city offers no scope for cluster branding, which is preferred by brands

Moving Walls digitises Indian OOH with Freedom initiative
Moving Walls digitises Indian OOH with Freedom initiative

By M4G Bureau - August 06, 2019

The programmatic outdoor firm equips billboard owners with audience data-powered planning & inventory management tools

South Central Railway invites bulk tenders for static and digital media
South Central Railway invites bulk tenders for static and digital media

By M4G Bureau - August 06, 2019

The contract period for both the bid has been awarded to 5 years for the stretch between Secunderabad and Hyderabad Div

Yogesh Lakhani conferred with doctorate degree
Yogesh Lakhani conferred with doctorate degree

By M4G Bureau - August 06, 2019

The CMD of Bright Outdoor Media Pvt. Ltd., was recently awarded the doctorate degree from the prestigious Sorbonne University

Jeep Compass to enhance Trailhawk with superlative OOH plans
Jeep Compass to enhance Trailhawk with superlative OOH plans

By M4G Bureau - August 05, 2019

The brand plans to create an unmissable impression with giant OOH sites

'Audience measurement is the OOH currency': Gideon Adey
'Audience measurement is the OOH currency': Gideon Adey

By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

‘Don’t sell space, Sell idea’: Raj Kamble
‘Don’t sell space, Sell idea’: Raj Kamble

By Pray Jani - August 05, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

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