OOH News
‘Advertising opportunities will expand with airport expansion,’ says KL Sharma
By Mohit Manghani - July 31, 2019
The Director - Commercial, AAI, spoke about the entry of private players in the aviation Industry and the potential for advertisers to grow with airport expansion, at the 15th Outdoor Advertising Convention held in Mumbai on July 26th and 27th
BYJU'S is the new Team India sponsor
By M4G Bureau - July 30, 2019
BYJU'S will be taking over all the associated sponsor rights of OPPO Mobiles India private limited., the current Indian cricket team sponsor
‘Digital Printing Industry Directory – West India’ launched at OAC 2019
By Mohit Manghani - July 30, 2019
The latest edition of the directory, which is published by V J Media Works, features a database of over 900 companies including data printers, sign makers, machine and material solution providers and is the first of its kind for the West Zone
‘Business & civic bodies must work together’
By Mohit Manghani - July 30, 2019
Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th
Rapport Outdoor Advertising wins ‘Campaign of the Year’ award in OAA 2019 Contest
By M4G Bureau - July 29, 2019
The Outdoor Advertising Awards Contest (OAA) 2019 Contest had Rapport Outdoor Advertising winning the maximum number of metals (10 metals in all), followed by Street Talk – A Signpost India company – winning 9 and Madison OOH with 8; Street Talk – A Signpost India company topped the Gold wins with 4
The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi
By Mohit Manghani - July 29, 2019
The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
By Pray Jani - July 29, 2019
Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide
‘OOH offers choices for media format’: Muralidharan
By Mohit Manghani - July 29, 2019
OOH is a permanent fixture and remains in consumers mind for a longer run says Muralidharan, Regional Manager (Marketing) of LIC's Western Zone
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
By Pray Jani - July 27, 2019
Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
By Pray Jani - July 27, 2019
Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry
