The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

Addressing the 15th edition of Outdoor Advertising Convention, Ashish Vidyarthi, an acclaimed actor and a motivational speaker conducted a motivational session on the theme 'Make Success Your Own'.

Addressing a room full of media owners, brand marketers, OOH Specialist Agencies and OOH Solution Providers, Ashish Vidyarthi encouraged the concessionaires to deliver a WAAH experience to the viewers through innovation and storytelling. The motivational speaker also emphasized the need to remain passionate, hungry to achieve success and own it. The actor also spoke about the importance of OOH medium that plays a huge role in capturing the imagination of consumers.

The acclaimed actor also shared some interesting resemblances between an actor and the OOH industry as in both cases the ultimate objective is to offer consumers an experience worth cherishing.

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