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OOH News

‘OOH offers choices for media format’: Muralidharan
‘OOH offers choices for media format’: Muralidharan

By Mohit Manghani - July 29, 2019

OOH is a permanent fixture and remains in consumers mind for a longer run says Muralidharan, Regional Manager (Marketing) of LIC's Western Zone

‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan

By Pray Jani - July 27, 2019

Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

'OOH to become increasingly important for OTT category': Tarun Katial
'OOH to become increasingly important for OTT category': Tarun Katial

By Mohit Manghani - July 26, 2019

Outdoor is not anymore about only advertising, it’s about customer acquisition

15th Outdoor Advertising Convention underway in Mumbai
15th Outdoor Advertising Convention underway in Mumbai

By M4G Bureau - July 26, 2019

OAC 2019 is centred on the theme of ‘OOH 2.0! The Revolution Begins Here’

OOH Expo 2019 inaugurated at OAC 2019
OOH Expo 2019 inaugurated at OAC 2019

By Bhawana Anand - July 26, 2019

The 2-day Expo showcases cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

IOAA Board elects Sunil Vasudeva as Chairman, Alok Jalan as Vice Chairman
IOAA Board elects Sunil Vasudeva as Chairman, Alok Jalan as Vice Chairman

By M4G Bureau - July 26, 2019

Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years

OAA 2019 contest winners to receive their metals at the awards function on July 27
OAA 2019 contest winners to receive their metals at the awards function on July 27

By Pray Jani - July 25, 2019

The OAA 2019 awards function will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai

Sony Pictures Networks India builds Community Water Centre in Maharashtra
Sony Pictures Networks India builds Community Water Centre in Maharashtra

By M4G Bureau - July 25, 2019

The Community Water Centre at Koliwali village, will provide access to clean drinking water to at least 3000 individuals in the village that houses 750 families

BharatPe signs Salman Khan as brand ambassador
BharatPe signs Salman Khan as brand ambassador

By M4G Bureau - July 25, 2019

Salman will appear in their upcoming marketing campaigns

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