‘If done right, audience data will deliver a major multiplier of investment to OOH media’

By Rajiv Raghunath - October 20, 2020

Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH

LMX inks deal with Singapore’s Kalms for contextual advertising on smart vending machine screens

By Rajiv Raghunath - October 19, 2020

Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

By Rajiv Raghunath - October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

By Rajiv Raghunath - October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility

Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech

By Rajiv Raghunath - October 13, 2020

Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions

Ultraleap TouchFree app turns public touchscreens touchless

By Rajiv Raghunath - October 09, 2020

Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative

WOO’s #OurSecondChance hits 40,000 digital screens globally

By Rajiv Raghunath - September 22, 2020

Media worth about US$40m used for the campaign

Ancestry® beams a nostalgic showcase of illuminated signs on Piccadilly Lights

By Rajiv Raghunath - September 14, 2020

The Piccadilly Lights activation is aligned with the 80th anniversary of The Blitz and forms part of Ancestry’s UK wide integrated commemorative campaign

TPS Engage, art tech company d’strict craft spectacular, contextual DOOH

By Rajiv Raghunath - September 14, 2020

The two companies are now offering their clients a unique opportunity to combine exceptional visuals with dynamic delivery technology

Business travellers lead airport passenger traffic recovery

By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

Verizon Media partners Broadsign to extend programmatic omnichannel offering

By Rajiv Raghunath - September 02, 2020

Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience

Cortina Productions signs up Ultraleap for touchless tech

By Rajiv Raghunath - August 20, 2020

The technology will allow future visitors at museums and exhibitions to control interactive content without touching public surfaces or buttons

Eurosport, Ocean Outdoor revisit Olympic Games London 2012 on Piccadilly Lights

By Rajiv Raghunath - August 05, 2020

Showcase marks day of postponed Olympic Games Tokyo 2020 Closing Ceremony

Italy’s Media One engages Broadsign for DOOH transformation

By Rajiv Raghunath - August 05, 2020

Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy