Rajiv Raghunath
UAE’s Elevision Media creates US$1,000,000 media fund to support SMEs affected by COVID-19 crisis
By Rajiv Raghunath - May 04, 2020
The “Support your Local Community” initiative is coordinated with Elevision’s community partners across Dubai and Abu Dhabi where Elevision operates over 1,200 DOOH screens
7 key steps to modernise OOH business
By Rajiv Raghunath - May 04, 2020
Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar
RDN needs to be positioned as a new media channel: RailTel
By Rajiv Raghunath - April 22, 2020
Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21
Portugal headquartered TOMI harnesses its smart city DOOH solutions to alert public on Covid-19
By Rajiv Raghunath - April 09, 2020
Using the computer vision module, TOMI created an innovative way to advise people to be safe, promoting social distancing and self-isolation at home
Ocean Outdoor launches £10mn ad fund for SMEs
By Rajiv Raghunath - April 07, 2020
The support fund will be administered in partnership with the local authorities Ocean works with
World Out of Home Organization Congress re-scheduled to May 12-14 2021 in Toronto
By Rajiv Raghunath - April 07, 2020
Attendees who booked for 2020 will be able to rollover their bookings for May 2021
WOO organises global conference call connecting national OOH bodies
By Rajiv Raghunath - March 31, 2020
The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled
A perfect time for OOH to regroup: Moving Walls
By Rajiv Raghunath - March 31, 2020
The smarter option would be to start changing the way the medium is sold
KAIA Ernakulam Distt chapter pro-actively rolls out govt campaign for prevention of COVID-19 virus spread
By Rajiv Raghunath - March 20, 2020
KAIA and SPIA are taking the campaign to all parts of Kerala
Bengaluru Division’s RDN powerful vehicle for public messaging
By Rajiv Raghunath - March 19, 2020
The RDN, set up by Sharma Srishti Synergy, in its very first month of going live is displaying crucial messages on the prevention of COVID-19 virus spread
China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer
By Rajiv Raghunath - March 03, 2020
Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market
Sharma Srishti Synergy managed RDN goes live in Bengaluru Division, South Western Railway
By Rajiv Raghunath - February 27, 2020
The RDN system, envisaged to cover 32 stations in the Bengaluru Division, was inaugurated by Karnataka Chief Minister B S Yediyurappa in the presence of Union Minister of State of Railways Suresh Angadi
Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia
By Rajiv Raghunath - February 18, 2020
The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia
RailTel to roll out pan-India RDN project covering 2,184 railway stations
By Rajiv Raghunath - February 10, 2020
The project will be awarded to concessionaires for a period of 10 years, extendable by another 5 years
Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study
By Rajiv Raghunath - January 30, 2020
18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels