Rajiv Raghunath
Moving Walls Group launches e-commerce platform VideOOH.Deals
By Rajiv Raghunath - March 15, 2021
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
OOH Capital pioneers specialist OOH advisory & consultancy services
By Rajiv Raghunath - March 12, 2021
The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape
COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change
By Rajiv Raghunath - February 22, 2021
Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold
Experiential marketing agency 3CS establishes home base in San Diego
By Rajiv Raghunath - February 19, 2021
3CS has an impressive client roster including Netflix, Lincoln and Google
NASA Perseverance landing on Mars live-streamed on Piccadilly Lights
By Rajiv Raghunath - February 19, 2021
The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor
The Primers: Headlining UK’s large format DOOH scale, impact
By Rajiv Raghunath - February 06, 2021
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor
Netherlands OOH body Outreach joins WOO
By Rajiv Raghunath - January 18, 2021
Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO
Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis
By Rajiv Raghunath - December 28, 2020
90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed
Interactive solutions augmenting user experience
By Rajiv Raghunath - December 16, 2020
Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space
AAI enhances Covid19 relief measures to concessionaires & licensees
By Rajiv Raghunath - December 10, 2020
Releases new commercial circular on ‘Concessionaire Support Scheme’
Kinetic appoints Keith Kaplan as Global CEO
By Rajiv Raghunath - December 10, 2020
Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings
Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions
By Rajiv Raghunath - December 08, 2020
With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards
Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8
By Rajiv Raghunath - December 02, 2020
The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
By Rajiv Raghunath - November 12, 2020
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board
By Rajiv Raghunath - November 06, 2020
Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead