Vistar Media secures $30mn Series B Investment from Lamar

By Rajiv Raghunath - July 13, 2021

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.

Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets

By Rajiv Raghunath - July 13, 2021

Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s business approach in an interview with Rajiv Raghunath

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

By Rajiv Raghunath - July 09, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

Netherlands-based DooH Solutions & Services in pact with Sightcorp for data-driven DOOH

By Rajiv Raghunath - June 25, 2021

By joining forces with Sightcorp, we are well equipped to bring unity to data measurement and reporting which can be adopted by both publishers and media buyers, says Ed van Uffelen, DooH Solutions & Services.

Ultraleap, SimplyNUC launch TouchFree bundle for touchless interaction

By Rajiv Raghunath - June 16, 2021

The TouchFree Bundle is a plug and play solution allowing consumers to interact using gesture control.

Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban

By Rajiv Raghunath - June 08, 2021

If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’

PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery

By Rajiv Raghunath - June 07, 2021

Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.

Telenor Pakistan appoints Starcom for new data & services partnership

By Rajiv Raghunath - June 07, 2021

Our goal is to stay ahead of the industry and offer our clients media solutions that drive actional business outcomes: Farhan Khan, CEO, Starcom Pakistan.

Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy

By Rajiv Raghunath - June 01, 2021

Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.

OOH signs supercharged their role as public noticeboards across Australia: OMA annual report

By Rajiv Raghunath - June 01, 2021

The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.

IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business

By Rajiv Raghunath - May 28, 2021

The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

By Rajiv Raghunath - May 25, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’

By Rajiv Raghunath - May 25, 2021

58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.

OOH showed great leadership across the world throughout the pandemic: Tim Bleakley

By Rajiv Raghunath - May 22, 2021

Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.

Netflix unleashes 3-D Zombie Tiger on Piccadilly Lights to announce arrival of ‘Army of the Dead’

By Rajiv Raghunath - May 21, 2021

Using the entirety of the curved digital screen, the activation introduces Londoners to “Valentine” ? the terrifying zombie tiger which appears in the film.