Wrap2Earn revs up the growth engine with technology accelerator

By Rajiv Raghunath - August 19, 2021

Elmer Dsilva, Founder & CEO of Wrap2Earn talks about the company’s business approach in the cab branding space.

Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere

By Rajiv Raghunath - August 12, 2021

OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.

GroupM Singapore ties up with pDOOH adtech major Hivestack

By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

Singapore’s Stellar Ace moves into HDB heartlands

By Rajiv Raghunath - August 11, 2021

Our momentum in media asset acquisition and innovative engagements with digital capabilities reaffirms us as the largest OOH omnichannel media company in Singapore: Jeslyn Tan, Managing Director of Stellar Ace.

Dubai’s RTA grants Sobha Realty naming rights of Dubai Marina Metro Station

By Rajiv Raghunath - August 10, 2021

Sobha Realty Metro Station is a bustling hub on the seamless multi-rail transit network that has for over a decade served countless commuters, says PNC Menon, Chairman of Sobha Realty.

Ocean Outdoor unveiling DeepScreen 3D DOOH templates

By Rajiv Raghunath - August 09, 2021

Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.

Ichiro Jinnai joins Hivestack as President, Japan

By Rajiv Raghunath - August 04, 2021

Ichiro Jinnai was earlier CEO of LIVE BOARD, a joint venture between NTT DOCOMO and Dentsu that has programmatically-enabled DOOH screens in Japan.

Bengaluru OOH Association takes strong stance to ensure strictest self-regulation, reposes unalloyed faith in New Ad Rules

By Rajiv Raghunath - August 02, 2021

The new Bruhat Bengaluru Mahanagara Palike Advertisement Rules, 2021 call for authorised outdoor media falling within the jurisdiction of BBMP to be listed on the urban local body’s website; the Outdoor Advertising Association of Bangalore also plans to feature that list on its own website.

Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape

By Rajiv Raghunath - July 30, 2021

Higher license fee, license renewal process, occupancy certificate for media assets on buildings cited as concerns that may be addressed to make the Rules even more business-friendly.

Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

Pakistan OOH adex share plummeting: Brainchild report

By Rajiv Raghunath - July 22, 2021

OOH share of adex declined by 54% in 2020 compared with 2019.

WOO onboards 6 new members, expands global reach further

By Rajiv Raghunath - July 19, 2021

New members are Emerge Advertising in south Wales, ehf in Iceland, Moving Ads in Malta, Shanghai airport’s JCD Momentum and AMG, PT Alternative Media in Indonesia

Swiftmile engages Broadsign to power global programmatic micromobility ad network

By Rajiv Raghunath - July 16, 2021

Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.

SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square

By Rajiv Raghunath - July 16, 2021

SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021

imageHOLDERS launch touchless kiosk powered by Ultraleap technology

By Rajiv Raghunath - July 16, 2021

This non-touch approach reduces the risk of spreading germs and bacteria build up at a self-service kiosk