Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami

By Rajiv Raghunath - September 24, 2021

Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

JCDecaux wins Sydney Trains OOH rights for 10 years

By Rajiv Raghunath - September 22, 2021

The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains OOH network NSW wide, covering all steps of the passenger journey, from rail concourse to platform.

Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers

By Rajiv Raghunath - September 22, 2021

Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend

IOAA steps up measures to reinforce transparency & accountability in Indian OOH business

By Rajiv Raghunath - September 20, 2021

Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.

‘We expect a spurt in business in the coming months’

By Rajiv Raghunath - September 17, 2021

Navneet Singh Dhingra, Director, Orango Solutions is hopeful that the festive season will provide an impetus to OOH business in the Punjab markets.

Najafgarh-Dhansa Bus Stand Delhi Metro corridor to be inaugurated on Sept 18

By Rajiv Raghunath - September 17, 2021

Passenger services on this section will commence the same day.

LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations

By Rajiv Raghunath - September 15, 2021

The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation

Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns

By Rajiv Raghunath - September 09, 2021

Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.

Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.

Programmatic DV360-enabled campaign debuts in the Philippines

By Rajiv Raghunath - September 09, 2021

Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.

‘Kerala OOH waiting expectantly for business to return to normality’

By Rajiv Raghunath - September 02, 2021

K Vijaykumar, MD of Aiswaria OOH cites that volume of traffic and people movements in cities and towns are approaching pre-pandemic levels.

Chitra (OOH) Gujarat wins sole ad rights on 773 AMTS bus shelters

By Rajiv Raghunath - September 01, 2021

The ad rights have been awarded for 4 years

Air passenger traffic on a higher plane

By Rajiv Raghunath - August 31, 2021

Domestic air traffic doing the heavy lifting, while international air traffic growth remains negligible.

UK’s Ocean Outdoor wins £30 million DOOH contract from Canary Wharf London Group

By Rajiv Raghunath - August 23, 2021

This new contract is an important win which reaffirms Ocean’s partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London: Ocean CEO Tim Bleakley.