Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami
By Rajiv Raghunath - September 24, 2021
Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays
Swiftmile, the pioneer in micro-mobility charging infrastructure and technology, has selected Quividi, the world's leading audience & campaign intelligence platform for DOOH & Digital Signage, to provide high fidelity impression data and advanced targeting capabilities to its new network in Miami.
Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays. Its latest network of charging hubs is currently rolled out throughout downtown Miami, reaching millions of commuters and consumers. A total of 22 hubs are now in operation, with the aim to cover 100 prime locations by 2022.
Each Miami hub features a two-sided 55" advertising screen equipped with AMP Outdoor, Quividi's new platform that counts and classifies pedestrians and vehicles simultaneously to generate live traffic and unified impression data. With the solution, marketers are also able to contextualize their messaging against any demographics in real-time, to develop the most dynamic and agile DOOH campaigns.
Joel Martin, Vice President of DOOH at Swiftmile, commented, "We are excited to be partnering with Quividi. I believe in the product and I know that they are the standard for Anonymized Video Analytics in the industry. The data they provide is crucial to have a better understanding of venue visitors and helping media buyers target the right demographics."
Sharing thoughts on this partnership Olivier Duizabo, President of Quividi said, "We are glad to have been selected by Swiftmile, the pioneer and market leader in light electric vehicle charging infrastructure, as part of its South Florida deployment. With the tech & media stack that it has assembled on top of its units, Swiftmile is elevating the advertising experience for the brands, media agencies and programmatic platforms willing to reach the millions of consumers passing the Miami hubs every week".