Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin

By Rajiv Raghunath - October 29, 2021

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28

Ultraleap launches its fifth-generation hand tracking platform Gemini

By Rajiv Raghunath - October 28, 2021

New software will power touchless interactive kiosks

Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas

By Rajiv Raghunath - October 26, 2021

The campaign urges cine-goers to bring family back to the cinemas

Back on the rails

By Rajiv Raghunath - October 25, 2021

Restoration of regular train operations, railway station modernisation, introduction of high-speed, ultra-modern trains, and promotion of retail and entertainment centres at stations will all contribute to a makeover of audiences at railway networks

Top brands check in at Bengaluru airport as passenger traffic builds up

By Rajiv Raghunath - October 21, 2021

Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport

World Out of Home Organization gears up for 1st Asia Forum on Oct 28

By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress

Pikasso, Broadsign activate 1st pDOOH campaign in West Africa

By Rajiv Raghunath - October 18, 2021

The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media

Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres

By Rajiv Raghunath - October 13, 2021

The kiosks will run standard display advertising and touchless interactive content harmoniously

Broadsign, DOOHX launch pDOOH advertising certification programme

By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’

By Rajiv Raghunath - October 07, 2021

The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months

Pikasso teams up with AdMobilize

By Rajiv Raghunath - October 04, 2021

This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.

US-based Starlite Media onboards Quividi Audience Measurement Platforms

By Rajiv Raghunath - October 04, 2021

Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)

Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami

By Rajiv Raghunath - September 24, 2021

Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

JCDecaux wins Sydney Trains OOH rights for 10 years

By Rajiv Raghunath - September 22, 2021

The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains OOH network NSW wide, covering all steps of the passenger journey, from rail concourse to platform.