COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change
By Rajiv Raghunath - February 22, 2021
Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold
As the UK gears up for COP26, the United Nations Climate Change Conference, UK’s premium DOOH media owner Ocean Outdoor has opened a sealed bid auction for brands that want to be on the frontline of the climate emergency.
With its premium large format city and roadside DOOH portfolio, Ocean will be centre stage when Glasgow hosts COP26 starting on November 1.
An Ocean press release states that four exclusive packages will be available during the period October 30 to November 14. The company invites bids to secure the large format networks for what is regarded as the most important environmental conference ever to have been held.
The sealed bid auction is now open and runs for 10 weeks, closing at midday on April 30, the release states.
Ocean Outdoor chief revenue officer Nick Shaw said: “COP26 is a massive opportunity for brands and organisations to have a say and influence decision makers on an international scale about a critical global issue.
“In November, the eyes of the world will be on Scotland and Ocean’s large format DOOH screens will be the first and last thing delegates see as they enter and leave the conference arenas. As the leading outdoor provider in Glasgow and Edinburgh, Ocean is clearly the first choice for brands and organisations wanting to talk directly to COP26 audiences.”
Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold.
A single Scotland Plus mega package incorporates Ocean’s Glasgow and Edinburgh portfolio with three prime London locations - the iconic Piccadilly Lights, Canary Wharf and Heathrow Terminal 5 Arrivals. Designed to capture people travelling into London as part of the COP26 experience, the mega pack provides 16% share of voice.
Also on offer are three technical options developed by Ocean Labs.
- Live content - this allows brands unlimited copy changes to synch their content live with the conference debate and resolutions as they unfold.
- Live pollution data - the integration of responsive copy with a real time pollution data feed is possible at each DOOH location.
- COP26 social media content - curated and moderated live DOOH content which is drawn from posts as they appear across social media platforms.
This is the first time Ocean has held a sealed bid auction since the 2012 London Olympics.
Reviewed and approved “offers over” bids will be decided at 5pm on April 30. The company release states that only bids received via sealed bid envelope will be considered. The available packages are not category exclusive.