Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022

By M4G Bureau - April 04, 2023

Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.

Ocean Outdoor wins planning consent for advertising “sleeve” around historic Marble Arch

By M4G Bureau - April 03, 2023

Revenue raised will help conservation charity English Heritage repair the London landmark

Outdoor Advertising Awards (OAA) 2023 contest is open

By M4G Bureau - April 03, 2023

The OAA 2023 contest is being organised in 7 categories and 23 sub-categories; entries to be submitted by May 15; Awards will be given away at the OAA 2023 Awards Function at Manekshaw Centre, Delhi on July 29.

ideacafe.agency appoints Fabian Trevor Cowan as Chief Growth Officer

By M4G Bureau - April 03, 2023

Fabian He brings with him over 27+ years of professional experience.

Stroer publishes 4th Sustainability Report, expands climate strategy

By M4G Bureau - March 31, 2023

Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings

Y Srinivas Raju, Head of Data & Strategy, Posterscope India moving on

By M4G Bureau - March 31, 2023

Srini has had a decade long stint with the company

Oracle Red Bull Racing signs up PPDS as sole Digital Display Supplier for 2023 & 2024 Formula One World Championship Seasons

By M4G Bureau - March 31, 2023

PPDS becomes Oracle Red Bull Racing’s exclusive digital display supplier for race day weekends, and Innovation Partner for team’s technology campus.

Prakash Arts takes up Associate Sponsorship of OAC 2023

By M4G Bureau - March 30, 2023

The OOH business group has steadfastly extended its support for all key industry-wide initiatives

20th Century Studios bags top honours at OBIE Awards 2023 for ‘Avatar: The Way of Water’ spectacular OOH campaign

By M4G Bureau - March 30, 2023

The OBIE Hall of Fame went to Netflix for their consistently exceptional creative work

boAt teams up with three IPL teams, launches the #WearYourSmart campaign

By M4G Bureau - March 29, 2023

The brand is planning a 360-degree campaign

Bisleri makes a refreshing brand splash at Western Express Highway Metro Station

By M4G Bureau - March 29, 2023

The brand spread at station makes it quite ‘instagrammable’

dentsu, OOH Capital in global strategic partnership

By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.

Wonder Cement reinforces brand presence in Mumbai with campaign display on Roshanspace’s Bandra Focal

By M4G Bureau - March 28, 2023

The display is on for a month until mid-April

Sustainability will take centre stage at Global Congress in Lisbon: WOO

By M4G Bureau - March 28, 2023

The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.