Wonder Cement, an RK Group brand, has unveiled its brand campaign on the famed Bandra Focal in Mumbai to reinforce its growing market presence. The campaign featuring the Wonder Cement brand ambassador Amitabh Bachchan and with the proposition ‘Wonder laiye farq nazar aayega’ has assumed a domineering presence on the busy Western Express Highway by having the campaign display on this iconic 57m high Roshanspace Brandcom media asset. The display is up for a month until mid-April.

The campaign, executed by the agency Ignite Mudra, gains a strong presence at a location that sees heavy traffic moving between the business districts of South Mumbai with those in the western and eastern suburbs of the city of Mumbai.

The Bandra Focal canvas offers a mammoth 14,640 sq. OOH spread.