Google’s latest campaign for Pixel 9 spotted along Mumbai’s Western Express Highway

Google has launched a dynamic advertising campaign for its latest technology release- Pixel ( along Mumbai’s Western Express Highway (W.E.H), utilising ProDigi’s cutting-edge kinetic DOOH technology. This evolved and subtle motion-led creative places the Pixel 9 as the absolute hero, ensuring that the product stands out amidst the clutter of urban advertising. The campaign spans 4.7 kilometres of this major route, strategically targeting thousands of daily commuters heading to and from key locations like Goregaon, Bandra, and the city’s airports.

ProDigi’s network, known for its innovative digital flagpoles, plays a crucial role in this campaign, delivering around 3.4 million impressions daily. The kinetic motion in the ads, combined with carefully selected colours, accentuates the Pixel 9’s features, drawing the viewer’s attention without overwhelming them. Each ad engages commuters for over 7 seconds, making the most of the highway’s heavy traffic to create a memorable impression.

The campaign’s creative uniformity across different media touchpoints further enhances its impact. This seamless integration ensures consistent visibility and reinforces the product’s presence across multiple platforms. By leveraging ProDigi’s advanced DOOH capabilities, the Google Pixel 9 campaign not only achieves high visibility but also exemplifies how creative excellence can elevate digital outdoor advertising to new heights.