Vijay 69 launches outdoor campaign in Mumbai

Vijay 69, starring renowned actor Anupam Kher, launched an outdoor campaign strategically utilising RoshanSpace’s premium static assets to maximise visibility in Mumbai. The campaign was meticulously designed to capture attention at high-traffic areas known for their extensive reach and visibility. Juhu, with its heavy vehicular flow and vibrant pedestrian traffic, was chosen as a focal point. The strategic placement of solus assets ensured that Vijay 69 had maximum exposure to a varied audience, including Bollywood stars, socialites, art enthusiasts, and visitors to Juhu Beach. This prominent setting was ideal for engaging with individuals who are typically immersed in Mumbai’s cultural and social scene. 

In addition to Juhu, the Western Express Highway (W.E.H) was selected as a prime location to amplify the film’s reach. The W.E.H is a significant commuter route that links key points such as the Bandra Kurla Complex (BKC), the Sea-Link, and Mumbai’s main airport terminals (T1 and T2). The constant flow of traffic on this major thoroughfare presented an opportunity to connect with thousands of daily commuters, thereby enhancing the film’s promotional impact. This strategic stretch, surrounded by numerous residential and commercial hubs, was essential in reaching a diverse cross-section of the city’s population. 

The campaign’s outdoor execution emphasised creating a striking visual presence that aligned with the film’s dynamic energy. The use of RoshanSpace’s premium static assets, known for their high range of visibility and robust placement, ensured that the promotional content resonated effectively with the audience. By capturing attention in both key entertainment and transit areas, Vijay 69 achieved significant awareness among Mumbai’s bustling crowd, enhancing its anticipation and reception leading up to its release on Netflix.