Prodigi elevates Mumbai’s spirit on Independence Day

Mumbai celebrated the 78th Independence Day in fervour, the historic sites in the city stood tall, awash with the saffron, white, and green colours that represent India’s spirit – ‘Anektha mein Ektha!’ Joining the celebration ProDigi Flagpoles unflured the Indian flags as though real, attracting commuters attention and spirit. The design of the Flagpole is such that it represents a tall pole and the screens with its brilliant luminosity, opened-up the flags, and with the monsoon air around, the flags on Western Express Highway appeared real. The vibrant colours of the national flag, symbolising unity and patriotism were seen across all the 20 flagpoles addressing commuters towards Goregaon from Bandra and back spanning across 4.7 kms. It appeared as an embellishment and a DOOH salutation to the country.

This year, ProDigi spectacle joined other iconic buildings and monuments across Mumbai bathed in the three heartwarming colours. Prodigi takes pride whenever these visuals are witnessed, realising the extent to which the company has enhanced the city’s reputation on this eventful day. This synchronised show across 20 flagpoles, witnessed by close to 3.6m Mumbaikars – captured through ‘live’ data measurement, could represent the city’s participation in the nationwide celebrations.

ProDigi flagpoles successfully added a patriotic touch to one of the busiest routes in Mumbai. This vibrant display greeted travellers from the airport into the city with adulation and pride. The flags swaying in subtle motion and in unison and the high-resolution screens brought in vibrancy. It was a sight to behold among city dwellers.