Bisleri makes a refreshing brand splash at Western Express Highway Metro Station
By M4G Bureau - March 29, 2023
The brand spread at station makes it quite ‘instagrammable’
Leading beverage brand Bisleri has made an impressionable splash across the Western Express Highway Metro Station, adding freshness to the travel experience of Mumbaikars. The embellishment of the station with their brand colour, theme, and caricature of camels is attracting the attention of audiences in all age groups while infusing a higher recall brand with multiple exposures.
Bisleri has always been noticed and applauded for its unconventional approach to advertising including on TV now OOH. The brand has decked up the entire station in its brand avatar which makes commuters feel refreshed and adds happiness to their daily commuting life. Moreover, catching the attention of the young audience finds the entire station quite instagrammable, and posting pictures on social media further amplifies the brand’s presence on online media. Bisleri has also created the facility for the availability of clean and pure water at kiosks along with other beverages.
With the commencement of the new metro Line 7, the starting station Gundavali interconnects with the Western Express Highway metro station. As a result, the daily footfall substantially increased to 53,198 in February 2023 from 36,620 in December 22, resulting in monthly footfalls of 1.2+ million. This makes the ‘Bisleri Western Express Highway metro station a key landmark.
The Mumbai Metro Station branding also comes as a smart business move for the brand. With over 18,000 sq. ft. of branding space, the brand smartly presents its complete range of products ranging from beverages to hand purifiers, giving a consistent push to maintain its leadership position in the market.
Western Express Highway station is strategically located. It falls on the major north-south 8-lane western express highway’s arterial road in the city, stretching from the suburb of Borivali to Bandra. Thus the daily Mumbai traveller gets the exposure of the brand without a miss via external Main Station Naming Signage.