Vadilal’s heat take over in Gujarat

Ice cream brand Vadilal has rolled out a high-visibility OOH campaign across Ahmedabad, tapping into rising temperatures and everyday digital fatigue through a series of bold, red creatives.

The campaign uses a conversational Hinglish hook, “Dimaag aur phone dono garam?” and “Garmi ne dimaag garam kar diya?” positioning heat not just as a weather condition but as a shared urban experience.

The messaging is paired with the line “Zara muskuraiye, Vadilal khaiye,” creating a simple call-to-action rooted in mood upliftment.

Visually, the hoardings feature a stylised ice cream mascot wearing sunglasses, alongside product shots including tubs and bars. The bright red backdrop ensures high recall and visibility across arterial roads and prominent junctions in the city.

Executed across multiple formats including large-format hoardings and premium billboards, the campaign maintains consistency in tone and design while adapting product visuals across sites.