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Home » OOH News » Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

Ampere, the flagship electric two-wheeler brand from Greaves Electric Mobility, and Royal Challengers Bangalore have put together a purpose-driven cheer squad - the “Ampere Take Charge Squad” (Cheer Squad) -- that stands for sustainability with their attire and musical instruments made from upcycled, recycled, and scrap materials. 

Ampere OOH

The cheer squad's jumpsuits are made from upcycled or recycled eco-conscious fabric, use natural dyes for colour and feature the Ampere logo and the anthemic phrase #HarGullyElectric embroidered with ropes made from plastic packaging waste. Fabric waste is used on the side of the pants using appliqué work to signify the electric arc. 

LEDs are used in the outfits to bring out the EV message of the brand, and the footwear is made of vegan material with elements of upcycled fabrics to add colour and contrast. 

The Ampere Take Charge Squad's musical instruments are made from materials such as broken instruments, pieces of wood, metal, buckets, plastic and scrapped petrol vehicle parts. These include a patched-up guitar, large and small drums made from PVC pipes and discarded metal, and other unconventional instruments made from discarded tyre material, repurposed geysers, refrigerator elements, and lights, among other things.  The straps of the instruments are made from banana fiber and other recycled materials.

Commenting on this collaboration, Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility, said, This collaboration is a significant milestone for us as it aligns with our vision of promoting sustainability in every aspect. As one of the early entrants in the EV industry, our core purpose is to do our bit towards healing the planet and a sustainable Ampere Take Charge Squad is a step towards the same.” 

Rajesh Menon, Head & Vice President, Royal Challengers Bangalore, said, “As the world's first Carbon Positive Cricket Franchise, we're committed to year-round sustainability initiatives. With this unique integration, we hope to inspire our fans to join us in this mission and make conscious choices that benefit the planet for generations to come” 

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