Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022
By M4G Bureau - April 04, 2023
Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.
Worldcom OOH has concluded and evaluated the results of its 2022 campaign exercise: 827 campaigns rolled out in 34 countries, across 189 cities. The campaigns exhibited 2,967 digital spots and reached 26.678 billion potential consumers, three times the world's population, states the company’s media release. The sum of their advertisers' actions and executed campaigns amounted to USD5.2 trillion in global commercial activity.
These excellent results were achieved within the framework of their international consolidation, with new operations in the United States, United Kingdom, and Germany, and hand in hand with their new and powerful platform, Worldcom Media Services. The platform has unique characteristics in the advertising industry, allowing for the successful optimisation and management of all types of OOH and DOOH campaigns.
"We closed an excellent 2022 of global growth and consolidation, always betting on talent, quality, innovation, creativity, and the incorporation of new technologies that allow us to optimise our work to provide better service. The more than 800 campaigns of our clients in 34 countries achieved exactly 26,780,209,194 OTS, a figure that speaks to the power of the tools we work with and the quality of the campaigns we carry out," commented Valentín Bueno, CEO of Worldcom OOH.
In addition, throughout 2022, Worldcom OOH engaged with clients of the calibre of Energizer, tv5monde, Duolingo, Vulk, Riot Games, Samsung, Sony Pictures Entertainment, Bitget, Gelsa, Cine Multiplex, Dior, FGV, ChileVision, Trii, Remy Martin, Amazon, strokka, ivf-life, Genshing Impact, Bvulgari, among others.