Closeup crafts ‘Refreshing DOOH Campaign’ in Ahmedabad

By M4G Bureau - March 14, 2023

Planned by Rapport Outdoor, the campaign promoting ‘Closeup Triple Fresh Formula Toothpaste’ has been rolled out exclusively on DOOH billboards operated by Times OOH.

Roshanspace Brandcom is Title Sponsor of Outdoor Advertising Awards (OAA) 2023 Contest & Awards Function

By M4G Bureau - March 14, 2023

The OAA 2023 Contest will open shortly; the awards function to be held at Manekshaw Centre, Delhi on July 28

The war cry ‘Aali Re’ set the tone for Mumbai Indians’ smashing start in Women’s Premier League

By M4G Bureau - March 10, 2023

Women’s sport to the fore

‘A Cry For Help’ now on Downing Street, busking stations and billboards across the UK

By M4G Bureau - March 10, 2023

The charity Pregnant Then Screwed and its creative partners Saatchi & Saatchi are ensuring the cry is impossible to ignore in the lead up to Mother’s Day on March 19

boAt #WatchHerPlay shakes off stereotypical characterisation of women in sports ‘on’ and ‘off’ field

By M4G Bureau - March 09, 2023

The brand celebrates the contribution of women in sports and encourages supporters & fans to celebrate ‘her’ in every “field” as she inks iconic moments in sports history.

LG Electronics showcases its flagship business solutions product LG MAGNIT

By M4G Bureau - March 09, 2023

The leading consumer durables and solutions brand organised its Grand Tech Seminar in the expo format in Hyderabad.

Hyundai Motor India to leverage ITC’s agro & rural networks for stronger brand presence

By M4G Bureau - March 08, 2023

HMIL, by engaging farmer communities, aims to promote its products through various means such as car display, canopy, leaflet, AV display & test drive activities.

‘A Cry For Help’ amplifies childcare crisis on Ocean’s full-motion DOOH screen in London

By M4G Bureau - March 08, 2023

UK’s Saatchi & Saatchi partners with Pregnant Then Screwed to make the childcare crisis unignorable

Australia’s QMS reinforces DOOH effectiveness with neuroscience study findings

By M4G Bureau - March 06, 2023

The study was focused on the company’s City of Sydney digital street furniture network

SD Corp OOH innovation shines the light on Sarova project

By M4G Bureau - March 06, 2023

Focus on the Experience City

ANA Global CMO Growth Council launches first community in Asia-Pacific at Spikes 2023

By M4G Bureau - March 03, 2023

Nick Primola, head of the Growth Council, says, “We're excited to be leading the conversation on sustainable innovation and creative effectiveness on a global stage.”

The ‘Goodness of Yogurt’ a delicious spread on OOH

By M4G Bureau - March 03, 2023

Actor Varun Dhawan exudes the brand’s energetic attributes in the creative

Broadsign promotes Frank Vallenga to Vice President of SaaS Sales

By M4G Bureau - March 03, 2023

Vallenga has been an integral member of the Broadsign team and a trusted advisor to media owners leveraging the Broadsign platform since joining the company as Sales Director in 2015.

Hivestack in partnership with Winkel Media

By M4G Bureau - March 02, 2023

This partnership will integrate Winkel Media’s DOOH inventory into the Hivestack SSP offering advertisers from around the world the opportunity to activate campaigns via both open exchange and PMP.

Laqshya Media Group’s Inventech creates first-of-its-kind AI algorithm gesture tech for Absolut Glassware

By M4G Bureau - March 01, 2023

Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, says, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation, which showcases our shared commitment to promoting inclusion and diversity.”