Australia’s QMS reinforces DOOH effectiveness with neuroscience study findings
By M4G Bureau - March 06, 2023
The study was focused on the company’s City of Sydney digital street furniture network
Australia’s leading DOOH company QMS states in a report published on its website that outcomes of a recent neuroscience study reveals exposure to its digital City of Sydney street furniture network produces greater impact and efficacy among audiences.
“Conducted in partnership with Neuro-Insight, the study aimed to understand the impact and effectiveness of the new QMS City of Sydney digital street furniture network and revealed that long-term memory encoding was 24% above Neuro Insights global benchmarks”.
The study found that the design of the new network created strong “desirability” among consumers, with greater desirability compared to Neuro-Insight’s global benchmark measures.
QMS chief strategy officer, Christian Zavecz, was quoted stating: “We conducted this study with Neuro-Insight to better understand the real-world impact our new digital street furniture network delivered for brands.
“With this robust study, we now have scientific proof that our world-class, architecturally-designed network can help advertisers reach and impact what is arguably the most sought after audiences in Australia like never before.”