Campaigns
The war cry ‘Aali Re’ set the tone for Mumbai Indians’ smashing start in Women’s Premier League
Women’s sport to the fore
Mumbai Indians led by Harmanpreet Kaur has thus far decimated the other teams in the Women’s Premier League (WPL) to win three out of three matches. The women’s team in many ways has extended the Mumbai Indians’ domineering performance in the men’s Indian Premier League that has been played for several seasons.

The WPL franchise sent out the war cry ‘Aali Re’ with a campaign running on the streets of Mumbai.
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OAAAmbika Mehrotra joins the jury panel for OAA 2026
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OACXtreme Media once again is the sponsor of The Quintessential OOH Quiz at OAC 2026
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CampaignsCeraVe makes a high-impact splash with illuminated OOH launch for HA Water Gel
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CampaignsPaddy Power takes a cheeky swipe at American football with giant OOH takeover