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Home » Digital OOH » Hivestack in partnership with Winkel Media

Hivestack in partnership with Winkel Media

By M4G Bureau - March 02, 2023

This partnership will integrate Winkel Media’s DOOH inventory into the Hivestack SSP offering advertisers from around the world the opportunity to activate campaigns via both open exchange and PMP.

Independent, programmatic DOOH adtech company Hivestack has announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network, with over 5,000 screens located in prime retail stores across Mexico, Peru, Colombia, and Ecuador. 

This partnership will integrate Winkel Media’s data-driven and advanced DOOH inventory into the Hivestack supply-side platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both open exchange and private marketplace deals (PMP). 

DIGITAL OOH - Hivestack-Winkel

Winkel Media’s AI-powered, data-driven DOOH screens are strategically designed to deliver impactful and measurable campaigns in retail stores, within close proximities to points of sale. They have the ability to target over 3 million people across their 500 store locations on a monthly basis, implying over 6,500 daily impressions for advertisers. Both local and international brands, agencies, and omnichannel DSPs will be able to leverage Hivestack and Winkel Media’s highly successful targeting and measurement attributes towards achieving their business objectives. 

Hector Gonzalez, Chief Revenue officer US & LATAM said: “We are incredibly excited to partner with Winkel Media and integrate their impressive retail DOOH network which covers high-demand markets in LATAM. This is another path in the right direction for both parties as we see a consistent theme globally with retail networks and the power of reaching consumers at their point of purchase.”

Diego Sánchez, co-founder and CCO at Winkel Media commented: “Winkel Media´s main objective for 2022-2023 is to become the most relevant programmatic DOOH player in Latin America by offering a 5,000 plus in-store screen ad network in the most relevant channel for most large CPG brands. We believe our partnership with Hivestack is the first step to making that happen.”

 

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