Large format printer market posts strong growth in Q1 2018: IDC Report

By M4G Bureau - May 23, 2018

The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth

Titan targets buying potential of smaller markets

By M4G Bureau - May 23, 2018

Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The perfect wedding gift’

DMRC invites bid for exclusive advertising rights on Line 1

By M4G Bureau - May 22, 2018

Along with static media, the tender allows digital panel installations as well as innovative advertising opportunities of Metro trains

Happy mcgarrybowen bags integrated mandate for IndiaMART

By M4G Bureau - May 22, 2018

The agency will be responsible for building up the brand’s growth plans through multimedia campaigns including OOH

DMRC Magenta Line to be fully operational from next week

By M4G Bureau - May 22, 2018

The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications

Arrow Digital installs first MCT VersaTech2 at Caterpillar Sign

By M4G Bureau - May 22, 2018

The VersaTech2 is the next-generation flatbed cutting solution, boasting a newly-designed high strength and lighter weight beam for unparalleled cutting speeds and accuracy

Carrier AC assures chilled summer this year

By M4G Bureau - May 21, 2018

Handled by Platinum agency, the campaign stands out with its catchy innovation and tactical media planning

ITW Consulting appoints Navneet Sharma as President, International Strategy, Sales & IP Development

By M4G Bureau - May 19, 2018

With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties

BT Group CPO Hari Sundaresan to speak on how procurement impacts media spend at FEPE Congress

By M4G Bureau - May 19, 2018

Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment

London’s two biggest advertising screens join the Royal Wedding celebrations

By M4G Bureau - May 18, 2018

A live stream of the big day as it unfolds will be broadcast on London’s biggest full motion retail screen in Westfield Square which is operated by Ocean Outdoor for Westfield London

Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh

By M4G Bureau - May 18, 2018

Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day

Vyoma Media expands sales leadership team with key appointments

By M4G Bureau - May 18, 2018

Arun Murthy appointed as VP - Business Development; Tanushri Roy as Business Head Corporate Sales – West; and Preeti Bagga as Business Head Corporate Sales – North

Prashant Peres elevated as Sr Director - Chocolate Equity & Innovations, AMEA, Mondelez International

By M4G Bureau - May 18, 2018

Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India

Parle building up the fizz

By M4G Bureau - May 18, 2018

The brand launches an extensive OOH campaign for Appy Fizz, featuring its new brand ambassador, Salman Khan. The campaign aims to further strengthen the brand’s connect with millions of consumers across India

Graphics can augment OOH in myriad ways

By M4G Bureau - May 17, 2018

With the support of Beyond Digital Imaging (BDI), 3M Canada, Four By Eight Signs, Pattison Outdoor Advertising and 3M Canada, the Toronto Contact Photo Festival presents photos in various sign and graphic formats, including outdoor prints at the Aga Khan Park, several billboards in the city’s west, among others