M4G Bureau
Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017
By M4G Bureau - July 07, 2017
Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations
Vizeum wins media mandate for A&M Noodles
By M4G Bureau - July 06, 2017
As part of the mandate, Vizeum's scope of work for its latest client will focus on launching the client's Noodles brand directed towards youth and kids.
DOAA in strife as key Board members resign
By M4G Bureau - July 06, 2017
A way forward for the association not in sight yet
Ocean Outdoor seeks bold ideas for 8th annual digital creative competition
By M4G Bureau - July 06, 2017
Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean's iconic UK DOOH locations, or via The Alliance network internationally.
South Africa's OOH metrics expert Dave Roberts to address OAC 2017
By M4G Bureau - July 05, 2017
Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
Honda 2 Wheelers criss-crosses UP to showcase CB Shine
By M4G Bureau - July 05, 2017
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
Leading OOH agency hit hard by ransomware
By M4G Bureau - July 04, 2017
Cyber-attack denudes the agency of significant internal data
JCDecaux to create first national DOOH network in Finland
By M4G Bureau - July 04, 2017
The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki
Chennai Metro's Phase 1 expansion creates more branding opportunities
By M4G Bureau - July 03, 2017
The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network
Smart railway stations likely to open up new OOH avenues
By M4G Bureau - July 03, 2017
RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations
DDB Mudra Group announces transition in creative leadership
By M4G Bureau - June 30, 2017
Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob, will handle the role of Group's Chief Creative Technologist.
Vyoma Media becomes member of DPAA
By M4G Bureau - June 30, 2017
As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA
\'Talking Gods'-- Droom\'s unique take on road safety\'
By M4G Bureau - June 30, 2017
Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning about over-speeding
UK's Primesight launches ad sales navigational tool PILOT
By M4G Bureau - June 30, 2017
PILOT will give brands the ability to buy any"Share of Time (SOT)†in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.
Milestone Brandcom crafts a series of innovations depicting &TV's'Paramavatar Shri Krishna'
By M4G Bureau - June 29, 2017
12 OOH innovations were executed at 12 different locations of Mumbai to depict Krishna's life journey. The campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.